TUSHY is the sleek, modern bathroom brand bringing bidet attachments to American markets. Lauded as the ‘most radical thing for derriere self-care” by the New York Times, TUSHY’s attachment has been used by more than 1 million bums worldwide. Their team of toilet crusaders is fighting for clean bums and reduced global wastefulness. In a category that is becoming increasingly saturated, the TUSHY brand stands out with through its wit and humour, luxurious look, and affordable price point. 

This 2021 rebrand pushed the brand’s core qualities into sharper and more deliberate versions of themselves. The fonts and colours were paired down to become more clean, more sleek, more bright. The new photography guide strikes the balance between high-end and playful, giving the brand a more confident presence without sacrificing the bits of surrealism that has made it stand out since its inception in 2015.